Retirees Today: Age Isn’t A Leading Indicator, It’s A Misleading Indicator

There are three big – and almost unbelievably common – mistakes that companies and their marketers make with respect to retirees and older customers generally. First is ignoring them in pursuit of the youth market. Americans age 50 and up make up 46% of the adult population, and they account for 56% of total consumer spending. Yet an AARP study found that they are only 15% of the people depicted [...]

July 27th, 2020|

How to Retire During a Pandemic

IMAGINE IF YOU DECIDED in January that you were ready for a new phase in your life. By December, you were going to retire once and for all. You had promised yourself it would happen every year for a while now, but a decadelong bull run in the stock market and a company 401(k) match made walking away difficult. 2020 would be your year, though. It was finally time to retire. [...]

July 23rd, 2020|

Secure Your Retirement Income With Dynamic Spending Rules

Determining how much you can safely spend each year in retirement is challenging. Retirees want the flexibility to spend as much as they need. At the same time, nobody wants to run out of money halfway through their golden years. There are many uncertainties that make calculating retirement spending an educated guess, at best. These four unknowns may seem obvious, but they’re worth highlighting for our analysis: We don’t know [...]

July 22nd, 2020|

Are You Forgetting About This Powerful Retirement Savings Tool?

Social Security isn't designed to sustain retirees without other income. Those benefits pay the average senior around $1,500 a month, or $18,000 a year, and for many older Americans, that's not enough income. It's for this reason that workers today are encouraged to save independently for retirement, and when we think about doing that, we usually land on tools like IRAs or 401(k) plans. But there's another powerful long-term savings tool you [...]

July 21st, 2020|

Are You Forgetting About This Powerful Retirement Savings Tool?

Social Security isn't designed to sustain retirees without other income. Those benefits pay the average senior around $1,500 a month, or $18,000 a year, and for many older Americans, that's not enough income. It's for this reason that workers today are encouraged to save independently for retirement, and when we think about doing that, we usually land on tools like IRAs or 401(k) plans. But there's another powerful long-term savings tool you [...]

July 20th, 2020|

Departing Twin Lakes cop gets to keep his four-legged partner

TWIN LAKES — The community is rallying behind local police officer Joe Patla after village officials voted to send his partner Rex for “retraining” rather than allow Patla to purchase the dog when he leaves the department to take a position elsewhere. An online petition to keep the pair together has collected more than 2,000 signatures. Some of those who have signed the petition contend it was community donations that covered [...]

July 17th, 2020|